Tips and Tricks To Higher Converting Squeeze Pages by Chad Timothy

February 7, 2010

Tips and Tricks To Higher Converting Squeeze Pages by Chad Timothy

Your Headline should be intriguing and exciting. It must arouse curiosity from the reader.

Call to action should be ONE sentence max.

Should use a single option. JUST EMAIL ADDRESS. NO NAME. This will GREATLY improve your conversions. Use aweber.com for single opt-in.

You must have a photo of yourself on squeeze page. People need an identity to attach to the FROM: name on their email. People need to remember you and signing up for YOUR list. So many marketers will just send a free gift or eBook and the prospect may not even remember who you are.

Customers want instant gratification –AKA FREE STUFF. You cannot force people go to their email after they opt in. You must have them click submit and have that take them to an in between page where they get their “free gift”.

Be sure you have a nice picture of yourself on this page as well. On this next page you must also give away some very useful content in just a few sentences. Two paragraphs max. I recommend that you use same design on this next page as the initial page. I would leave the end of this page with a CLIFF HANGER. Something like, “Well I have good news and bad news…” CLICK HERE or NEXT PAGE

This is the exciting part. Little do they know, but the next page they are taken to the NEXT PAGE. It has the headline of what you told them on the page before, like “The Good News and Bad News”

Do not worry about losing click thru’s. I have that solution for you as well.

It’s been proven by the time prospects get to the sales page they have read the powerful short ad copy on the page before and they are basically HOOKED. I would tell them the bad news is that there is a limited amount of people we are offering it to but the good news is that if you get in you will experience some incredible results. This is where the sales page comes in and does all the telling and selling for you.

Now as far as the email from you goes…

The email they receive from you should always start with name identity reference. ”Hi, Chad Timothy here- The reason you’re getting this email is because you put your email into the form found on this page “link to SALES PAGE” goes here.

You need to remind them who you are so that if they haven’t checked their email until days after they opted in, they will go, OH YA I REMEMBER CHAD TIMOTHY.

The initial email you send them should have the same ad copy as that in between page they go to.

Email 2 should be a completely different angle that is NOT on the sales page.

Email 3 should be another interesting angle that isn’t on the sales page and tie it to the offer you are promoting.

If you follow this criteria you should see your opt in percentage increase as well as your overall conversions.

I hope you enjoyed this article. I will be releasing more articles in the near future. Check back soon.

To more sales,

Chad Timothy

P.S. Be sure and become a Fan of Chad Timothy and the Software Billions Club on Facebook. You’ll get all the latest updates and information from Chad Timothy. Click here to become a Fan today: Chad Timothy Fan Page

P.S.S. Follow Chad Timothy on Twitter

http://www.ChadTimothy.com Chad Timothy is the CEO of the Software Billions Club in Portland, OR. Having started off in Internet Marketing in 1998 Chad Timothy is considered a respected pioneer. He is committed to helping others by writing about what he has learned about strategic Internet Marketing.

In addition to developing scores of websites and online stores and consulting with many companies large and small, he is the author of hundreds of articles and more than a dozen books on Internet marketing and e-commerce.

The Software Billions Club can be found at http://www.softwarebillionsclub.com

Chad Timothy’s How to Rank High on YouTube Article

February 7, 2010

YouTube Traffic Monster

Did you know that youtube.com is ranked number 3 on the entire internet as one of the most popular sites in the world according to Alexa.com.

Of course you knew that well here is couple of statistics you might enjoy.

  • Total number of YouTube videos = over 120,000,000
  • Number of videos uploaded per day = about 200,000
  • Time required to see all the videos = over 600 years
  • Number of videos watched daily = over 100,000,000
  • Amount of content uploaded every minute = 13 hours
  • Number of accounts on YouTube = over 300,000,000

Obviously this is the best place to drive traffic to your website or become popular online but competition is tough and get your videos to be seen by people becomes more difficult by the minute.

So, today you I will share some of my tricks that I personally use to get more views, ratings and subscribers into your YouTube account.

Page 1 of YouTube

YouTube is kind of like Google, people search for something and expect to get results (in this case videos) related to the keywords they used.

Well lets say you wanted to post a video about “How to make a blog” if you go on YouTube now and type that exact same thing about 85,000 results will show but of course most people only look at the first page, your goal is to be on that first page and this is how to do it.

SECRET TIP #1: Every time you’re going to upload a new video search for keywords related to the content of the video you’re going to upload, the video with most views will pop up on the first page so before you upload your video, click on the first video of the first page and see their video info. You must copy their tags only not their description. The purpose of this is to get your video to be in their related videos even though yours is new giving you a bigger chance of exposure.

NOTE: If your video has a lot of views it will instantly dominate the keyword your aiming making you number 1 on the first page, and even if it doesn’t have a lot of views it is still possible to be on the first page just by copying the tags of the most popular video.

Increase Your YouTube Views

Some people try to cheat YouTube to try to get more exposure for their videos using Auto-refreshers and software’s like Tubeincreaser to give fake views to their videos. I believe this is unnecessary because the whole point of uploading videos is for people to see them.

But, if you still feel the need to do it, you can do it with YouTube simple.

SECRET TIP #2: After you have uploaded your video go to My Videos> AudioSwap and click on “I’m feeling lucky” as many times as you feel like it, this action will reload your video again, and again with different songs in seconds, giving you instant views every time you reload, once you get the views you want simply exit and don’t save your changes, since your doing it within YouTube, your views will not be frozen once they hit a certain amount, but if you use software like tubeincreaser there is a chance your views will get frozen.

AUDIOSWAP: allows you to replace the background sound of your music with music provided by YouTube.

Getting Subscriptions, Comments & Ratings

Subscriptions in YouTube are the main topic, people like having subscribers which is the equivalent to followers on Twitter. Now I will share some tips that will help you gain subscribers in YouTube.

  • Offer something free to share with viewers, or give something free to viewers for example an eBook or share something someone might enjoy usually giving freebies can help you gain subscribers
  • Upload videos every month constant activity and videos in your channel will gain you subscribers, there is more chances of getting subscribers if you have 5 videos than someone that has 1
  • Subscribe to other people’s channels sometimes they will sub back
  • Comment, rate and complement videos as well as channels that you like some users will appreciate it and subscribe in return
  • Also add as many friends as you can, not only will make you popular but your videos will get viewed more.

YouTube & Google

Since YouTube is owned by Google, your videos can sometime show as results in Google, the more views you have the more traffic your going to get and the more popular your channel will be.

One more tip when uploading a video, make sure your video title always is clear and related to the content of the video, when a user makes a search on YouTube or Google they look for titles related to the keywords.

If your title is “How to make a blog” and a user types that same keywords then most likely your video will show as first result, numbers and symbols might not be helpful to better rankings in YouTube or Google.

I hope this article helps you attain the YouTube views you desire.
 

I hope you enjoyed this article. I will be releasing more articles in the near future. Check back soon.

To more sales,

Chad Timothy

 

P.S. Be sure and become a Fan of Chad Timothy and the Software Billions Club on Facebook. You’ll get all the latest updates and information from Chad Timothy. Click here to become a Fan today: Chad Timothy Fan Page

P.S.S. Follow Chad Timothy on Twitter

http://www.chadtimothy.com/ Chad Timothy is the CEO of the Software Billions Club in Portland, OR. Having started off in Internet Marketing in 1998 Chad Timothy is considered a respected pioneer. He is committed to helping others by writing about what he has learned about strategic Internet Marketing.

In addition to developing scores of websites and online stores and consulting with many companies large and small, he is the author of hundreds of articles and more than a dozen books on Internet marketing and e-commerce.

The Software Billions Club can be found at http://www.softwarebillionsclub.com/

Chad Timothy’s 21 Websites That Save You Time And Money

February 7, 2010

It’s hard to imagine what life was like before the Internet. Yet as wonderful as it is to have so much information so readily available, it can be overwhelming. Take “grocery coupons,” for example. Type that into Google and you’ll get 19 million results. Search “budget” at Yahoo and up pop 1.25 billion options!

To narrow the field, here are 21 websites to help you save – I’ve even included a couple of great coupon sites, so you won’t have to sift through all those Google results.

Save Money

1. Shop Local
Wouldn’t you love to have the weekly ad for lots of stores in your community (electronics, clothing, shoes, furniture, home and garden) – all indexed, organized and updated for you? That’s exactly what you’ll find at ShopLocal.com. In just minutes you can assess what’s on sale, and who has the best deal this week on the items you need.

2. Mommy Savers
Not just a treasure trove of coupon codes, printable coupons, freebies and bargains, Mommysavers.com is also a comprehensive site that provides the support moms need to live the frugal life. Its informative articles, eBooks, and Web videos provide a wide variety of money-saving tips on topics such as grocery shopping, decorating, family road trips, garage sales and clothes shopping. The twice-yearly “Forget the Joneses” boot camp gives members practical steps for creating a budget and living within their means.

3. The Bargainist
If all you want is a simple, coupons and freebies, then Bargainist.com is for you. Recent Bargainist sightings: 40% off Citizen watches at Amazon.com, $10 tanks and tees at Eddie Bauer, up to 70% off at American Eagle plus free shipping. No need to join, register or pay a cent. Just check back often – the site is updated several times each day.

4. The Coupon Clippers
Choose exactly the ones you need at TheCouponClippers.com, one of the nations’s largest online grocery coupon clipping services. Founder Rachael Woodard has more than a million national-brand and restaurant coupons in her warehouse and shipping center at any given time. You can order coupons today and for just a small handling fee of a few cents per coupon plus a 50¢ administrative fee per order (there’s a $3 maximum) and postage, have the coupons in your mailbox before week’s end. Last time I checked, I could get a $1 coupon for Coca-Cola for 20¢ and a $1 DiGiorno pizza for 12¢.

Get it Free, Swap, Rent

5. The Freecycle Network
Think of Freecycle.org as the nation’s biggest swap meet – where no money ever exchanges hands. It’s organized into local groups in many communities in the U.S., and members trade items within their communities. Want to find someone to come and pick up items you can no longer use and just want to get rid of? This is the place. The best thing about Freecycle: It keeps furniture, toys, appliances and many other goods out of landfills and gets them to places where they can be used and enjoyed. Go to Freecycle.org and join the group in your area.

6. Paperbackswap
If you’re a book lover, you’re going to love PaperBackSwap.com. Here’s how it works: First you join the club online. Registration is easy and currently free. Next, post the books you want to swap with other members. When you find a book you want, just click the “Order This Book” button. The books you receive are free and yours to keep. When another member requests one of your books, you accept the request and pay the postage to mail the book; they return the favor when they mail a book to you. Print mailing labels right from the website (typically, the postage is $2.23 to send a book under 1 pound). Credits are the unit of exchange at PaperBackSwap. When your book is received you get a credit, which you can then use to order another book for yourself.

7. Zilok
Rent just about anything that you might need to use only once: space in a garage, Guitar Hero for a weekend party, a power tool, a pickup truck. Or maybe you have things in your garage you’d like to rent out to make a few bucks. If so, Zilok.com is the website to join. Zilok is a community-driven platform that allows anyone to rent or offer for rent any kind of goods. Recently rented on Zilok: Sony camcorder, $10/day; patio heater, $20/day; pressure cooker, $6/day.

Learn Stuff

8. USA
Bookmark this one! Usa.gov is the official information and services site for the U.S. government – an exhaustive index of government agencies, services and activities. It’s simple to navigate: Just search by agency or topic (how to get grants, health updates in case of flu outbreak, and more). It’s a great place to get tax information, register to vote, renew your driver’s license, get student financial aid, sign up for unemployment online…and on and on.

9. FindHow
Wish you knew how to cut your between haircuts so you could save $15 to $25 per trim without looking all hacked up? Or how about changing your car’s oil? Well, head on over to FindHow.com. Clear, concise instructions for all types of projects are just a search away. Learn everything from how to repair scratches on your car to install a kitchen sink to how to draw a cartoon. There’s no wading through off-base blog posts or irrelevant articles. The information is from reputable companies, colleges and universities.

10. Starfall
This one’s just too good to be true. Made possible through the vision of the Polis-Schutz family, who created the electronic greeting card company BlueMountain.com, the Starfall reading program is designed to be fun, exciting and confidence-building for your young children as they learn to read. Similar to early-reading software you install on your computer (which can cost $15 to $30), the free program helps teach literacy through games. The graphics, sounds and content at Starfall.com are so outstanding you really need to check it out – even if you don’t have any kids around.

11. The Consumerist
Prepare to be entertained and educated about the top consumer issues of the day. At Consumerist.com, a subsidiary of Consumers Union, you’ll find blogs that bring you up to date on the latest scams, ripoffs and hot deals (you’ll even find a few freebies now and then). Readers are encouraged to give feedback about their everyday experiences as consumers. This is the place to complain about things like warranty repairs that never seem to be covered, health insurance claims that are denied and anything else consumer-related.

12. Lynda
Need software training (Photoshop, Illustrator, Dreamweaver)? Chances are you’ll find it at Lynda.com. For $25 a month you’ll have access to more than 40,000 video tutorials with more than 600 online courses on a huge variety of software and design topics. Sure beats the $99 to $299 you’ll pay for a single online training class at other sites, or attending a semester of night classes at a community college.

Do It Yourself

13. Big Huge Labs
Imagine having full access to a custom photo lab where you can create photo calendars, jigsaw puzzles, mosaics, trading cards and more – all from your digital photos. That’s exactly what you’ll find at BigHugeLabs.com. Access to this very cool photo lab is completely free, as are custom photo calendars, which is a lot cheaper than the $20 or more you’ll pay at your local copy store.

14. Dafont
If you love fonts but don’t like having to pay at least $29 per fond set, go to Dafont.com instead. You’ll find fun fonts, unique fonts and handwriting. And you’ll love to preview feature that lets you see the entire character set or your unique text without having to download first. Many of the fonts (over 9,000!) are free.

15. Fid-It Club
These days it seems that more of us are looking for ways to repair rather than replace our appliances, cars, furniture and electronic gadgets. FixItClub.com shows you how to do ordinary household and other kinds of repairs. You’ll find hundreds of free online guides for fixing everything you can imagine, from sewing machines to fishing poles.

Manage You Money

16. BudgetSimple
Here’s an easy-to-use online budget that will help you figure out how to get your spending on track. BudgetSimple.com is free, the site has no ads, and you don’t need to give any information that will identify you personally. The software was designed to help people get out of debt and encourage saving. “The satisfaction I get in hearing stories from users who have gotten their finances in order has made it more than worth any time, money and effort I’ve put into the program,” says Phil Anderson, the creator/owner.

17. Annual Credit Report
This is the only place you can get truly free copies of your credit reports – one a year from each of the big three credit reporting agencies. Though your reports will come from the agencies themselves (either online or through the mail, your choice), you must enter at AnnualCreditReport.com to make sure you get out of paying a fee. Stagger your reports so you get one every four months. Then check each one carefully and dispute any information that seems inaccurate.

18. Dinkytown
Find more than 350 free financial calculators at Dinkytown.net. Do the math on mortgages, retirement savings and planning, insurance, credit cards and more.

19. Bloomberg
The Budget calculators at Bloomberg.com/invest/calculators/budget.html may seem old-fashioned because you enter your information manually as you would on a paper spreadsheet. But what’s remarkable are the resulting easy-to-read charts that categorize your expenses and break down your spending so you can see what’s up with your finances.

Travel

20. Discover America
Linked to tourism info for all 50 states, DiscoverAmerica.com offers a wealth of information in one place. An activity finder lists more than 4,000 experiences, attractions and events such as museums, parks and festivals. Without a doubt, there’s something for everyone here.

21. Mouse Savers
Any website that contains tons of great information, is run by one woman, and gets a lot of visitors (1 million a month) is a site that gets my attention. Now throw in the name Disney, and like magic you have a website that holds the keys to “the happiest place on earth!” MouseSavers.com (not associated in any way with the Disney organization) is a really exhaustive collection of tips, tricks and secrets for how to get discounts on every aspect of the trip to Disney World, Disneyland, Disney Resorts…in short, all things Disney.

I hope you enjoyed this article.  I will be releasing more articles in the near future. Check back soon. 

To more sales,

Chad Timothy

P.S. Be sure and become a Fan of Chad Timothy and the Software Billions Club on Facebook. You’ll get all the latest updates and information from Chad Timothy. Click here to become a Fan today: Chad Timothy’s Fan Page

P.S.S. Follow Chad Timothy on Twitter

http://www.ChadTimothy.com  Chad Timothy is the CEO of the Software Billions Club in Portland, OR.  Having started off in Internet Marketing in 1998 Chad Timothy is considered a respected pioneer. He is committed to helping others by writing about what he has learned about strategic Internet Marketing. 

In addition to developing scores of websites and online stores and consulting with many companies large and small, he is the author of hundreds of articles and more than a dozen books on Internet marketing and e-commerce.

The Software Billions Club can be found at http://www.softwarebillionsclub.com

9 AdWord Mistakes and How to Fix Them

December 12, 2009
Google AdWords is the greatest direct response advertising medium ever created.This fact has been recognized by more than one national business magazine, newspaper, and marketing guru. Some business owners have Google AdWords to thank for their entire existence and growth, while others have replaced their traditional advertising budget at a fraction of the cost to advertise on search engines with better results. Since 2001 these classifieds-style, “Sponsored Links” seen above and alongside organic search listings have created millionaries, they have also lost advertisers millions. With a low barrier-to-entry, many business owners and marketing managers have tried their hand at Google’s pay-per-click system. Some have soared, while others have hopelessly wasted big bucks without knowing why. Having looked at dozens of accounts over the years and managed over a million dollars in clicks, I’ve seen the costly mistakes often made. Below are eight of the most common with solutions.

1. Always Bidding to Be Number One – Ego bidding can cause expensive click wars. Always trying to be #1 over your competitors on one specific keyword just to be #1 wastes time and money unless you know your keywords’ true value or cost-per-conversion. For high volume, competitive, high cost clicks, make sure you know your keywords’ cost-per-conversion.

Solution: Generally, positions 3 – 10 have higher conversion rates because they receive less impulsive and irrelevant clicks. In recent years relevancy has been playing a larger role (Quality Score), and being #1 is not solely dependent on maximum bid. Calculate how much a customer or lead is worth to you and don’t spend more than that per lead (excluding the first month of testing or so). Swallow your pride, mind your ROI, and let your competitors waste their time and money on bidding wars. The one exception being when the keyword is the name of your company.

2. Unrelated Keyword Clumping – Organizing similar phrases and keywords into similar and specific adgroups and campaigns is a huge key to scaling your AdWord’s account success. You’re not organizing just for the sake of organization; your account should be structured in a way that you are able to give you a quick “bird’s eye view” of any one of your particular adgroups or campaigns’ relative success.

Solution: Don’t put a long list of unrelated terms and phrases in the same adgroup. Organize and stratify your adgroups using what I call the “Two Word Relevancy Litmus Test” where all phrases in one particular adgroup have at least a two word base commonality. This will create adgroup naming conventions which are close to WYSIWYG (What You See Is What You Get) as possible.

3. Neglecting Conversion Tracking Codes - Google AdWords provides up to four codes which should be correlated with an action a user takes on your website: form submission, shopping cart sale, whitepaper download, contact page view, etc. These codes allow you to calculate a much more important number than traffic — your cost-per-conversion or even cost-per-acquisition.

One click may cost you .25, but it may take 100 clicks before someone fills out a contact form, resulting in a cost-per- conversion of $25. This is a crucial number in which you should base your bid amount. Based on your closing ratio you can then calculate your cost-per-acquisition or advertising cost-per-customer.

Solution: Add the provided conversion tracking codes to your website before you spend a dime on AdWords. Label each action. Put one on the “Thank you” page after a contact form submission. If you have an ecommerce shopping cart, place a code on the receipt page after an online sale is made. You will then know which campaigns, adgroups, keywords, even ads attract the most, and most highly qualified, leads.

4. Using One Catch-All Ad – Non-specific ads which attempt to sell on generalities and features, using superlatives and hyperbole combined with a cliché call to action do not work. These ads under-utilize the direct response nature of the Internet combined with flexibility of matching keyword relevance to ad copy. Search Engine users are typically later in the buying cycle because he/she is looking verses mass marketing which advertises to a much less targeted audience.

Solution: Write tight, keyword relevant ads in small adgroups for every area of your service or product categories. Get the user to take the next step closer, which might not always be a sale. Signing up for newsletter, Ezine, to receive a free whitepaper or ebook, all have huge long term value if a relationship is cultivated.

5. Pointing All Ads to the Homepage – Only linking ads to your homepage is not wise. If a user has to hunt too long for the service or product he/she saw mentioned in your ad’s headline, your potential customer is gone and will never return.

Solution: Create specific ads to link to interior landing pages having content that specifically relates to the keyword phrase/ad. Giving the user what he/she was looking for quickly makes it less likely they will leave because you made them think too much. Categorizing your services into separate pages and having a specific ad land exactly on what the user is looking for combined with a convincing argument and a way for him/her to receive more information will dramatically increase your conversion rate. Don’t make your prospect hunt, that’s what a search engine is for, not your website.

6. Neglecting Negative Keywords – Adding negative keywords to your adgroup or campaign means your ads won’t display for search queries containing phase combinations which use irelevant terms. By filtering out unwanted impressions, negative keywords can help you reach the most appropriate prospects, reduce your cost-per-click (CPC), and increase your ROI.

Solution: Find negative keywords by using common sense, keyword research tools, and the Search Query Performance report over time.

7. Mingling Search & Contextual Campaigns – Did you know more than half of Google ads are not served on Google or any of their Search Partners (ASK, Dogpile, AOL)? They are served on relevant sites surrounding articles, blog posts, news, and other content (aka “Ads by Google”). You have the choice to opt out of this non-search network of sites. Since these two arenas are very different and require different strategies you should address each network one at a time.

Solution: When first starting out with your AdWords uncheck the Content Network by choosing to “Edit Settings” on the campaign level. Once you have achieved an acceptable cost/conversion for the Google + Search Network, then duplicate your campaigns using the AdWords Editor and have “Content Only” campaigns, in which you will most like want to test new ads on as well.

8. Trusting IP Geo-targeting – 20% of the time or more of the time a geo-graphically tagged IP address is either wrong or not set, this can lead to irrelevant or out of area traffic less likely to do business with your local services.

Solution: Create two similar campaigns, one with generic keywords without the city name, the other with generic keywords plus the city name. Target the first campaign using Google AdWords’ geo-targeting. Manually target the other to a larger region (state or country), but only buy keywords which have the phrase + the city name. This will cover all your bases and bring you more highly targeted traffic.

9. Accepting the Status Quo – Once a conversion rate has been measured, some site owners do not understand they should keep trying to improve this number by experimenting and testing several variables.

Solution: Always be trying to improve it by A/B split testing ad copy as well as landing page graphics and headlines in order to constantly improve conversion rates.

I hope you found this article useful. Feel free to leave me a comment.

To Your Success,

Chad Timothy
http://www.chadtimothy.com/
http://www.softwarebillionsclub.com/
Chad Timothy’s 500K Income System

My Top four Techniques for getting the absolute best results from your Google AdSense Ads

December 12, 2009
These tips can help you boost your AdSense efforts with little additional effort. The money that you make from Google AdSense program is 100% dependent on you and your efforts.

Here are some tips that you can use to get the best results from your Google AdSense Ads:

1. You should be using channels: Channels help you conduct a better analysis of the performance of your Google AdSense Ads and so much more. Channels allow you to monitor what web pages are making more money and which ones are not doing as well. It’s true, custom channels can be used for conducting analysis on several aspects all at the same time. You can use this analysis for making amendments to your AdSense Ads or website content in order to get better results.

2. Google Ad customization and positioning: Size, Shape and color are the 3 aspects of your AdSense Ads that you can easily control and customize in a way that the Ads don’t look out of place when served on your website. You can either make your Ads stand-out from the rest of the content on your webpage or you can make them blend with the overall webpage.

Moreover, you can identify the hot spots on your site and position your Google Ads accordingly. Ad customization and Ad positioning are, in fact, the best ways to attract more clicks to your AdSense Ads.

3. Google AdSense Content quality: ‘The best generally overcomes the rest’ – is a very true saying. If you host quality content on your website and provide regular updates to your visitors, you can expect more traffic to your website. This will in turn lead to more ad impressions and possibly more clicks.

4. I recommend Using AdSense Ads on all pages: If you have multiple web pages on your site, you should add AdSense Ads on all of them. Since the visitors can enter your website through a number of different pages, having AdSense Ads on all the pages will surely increase your earnings.

Here’s a bonus section I wrote to help you with AdSense feeds. Tips for AdSense for feeds:

Google AdSense for feeds is currently in beta testing phase and the programmers are just waiting for the flood gates to open in order to start making money with the AdSense Ads in their feeds. Here are the top 3 tips that will help you fully capitalize on this revenue earning opportunity:

Google Content quality: You will earn Google AdSense revenue only if people subscribe to your feed. The more subscriptions you attain, the better are your chances of success with AdSense for feeds. Since most people would be looking for quality content, you need to make sure that your feed contains up-to-date quality information that is presented to the users in an easy-to-understand language. Besides that, the feeds should be free from grammatical and spelling mistakes.

Google Content quantity: Include as much content in your feeds as you possibly can. The more the better. Remember Google loves content. Again, the aim is prove that the feed is useful and comprehensive (so that more users subscribe to it). If you feel that the complete article cannot go into the feed, include a good summary of the article.

Limit the ad units: If the users find that your feeds contain too much Ads, they might not subscribe to your feeds at all (and the whole purpose of feeds would get defeated). In order to ensure that you get good subscription to your feeds, you should limit the ad units to one per feed. Another good way of ensuring that your feeds don’t look like an advertising medium is to place the Ads either at the end of article or after having sufficiently discussed the topic.

So, get ready for enhancing your ‘AdSense for feeds’ revenue with these sure fire tips. I wish you luck. Feel free to check back for further updates from me on Google marketing.

I hope you found this article useful. Feel free to leave me a comment.

To Your Success,

Chad Timothy
http://www.chadtimothy.com/
http://www.softwarebillionsclub.com/
Chad Timothy’s 500K Instant Cash Flow System

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http://www.chadtimothy.com/ Chad Timothy is the CEO of the Software Billions Club in Portland, OR. Having started off in Internet Marketing in 1998 Chad Timothy is considered a respected pioneer. He is committed to helping others by writing about what he has learned about strategic Internet Marketing.

In addition to developing scores of websites and online stores and consulting with many companies large and small, he is the author of hundreds of articles and more than a dozen books on Internet marketing and e-commerce.

The Software Billions Club can be found at http://www.softwarebillionsclub.com/

Watch for our new Internet Billions Club membership site to launch soon http://www.internetbillionsclub.com/

The low down on Affiliate Marketing

December 12, 2009
Here’s a basic understanding of Affiliate marketing and what you need to know.

Online Affiliate Marketing is a derivative of Internet marketing where the promoter gets paid for every customer or sales provided by him. Affiliate marketing is the preferred marketing avenue for thousands of Internet marketing experts.

In this type of marketing, affiliate management companies, in-house affiliate managers and third party vendors are effectively utilized to use Email Marketing, Search Engine Marketing, RRS Capturing and Display Advertising for the success of the product.

All the web traffic can be tracked with the help of a third party software in most cases. A lot of work is involved in this process. More than most people understand.

At first marketing by this method involved lots of spamming, false advertising, trademark infringement, etc. But, after the invention of complex algorithms and advance security this has been regularized to make it safer for doing business and shopping online.

This even led to the better scrutinizing of the terms and conditions by the merchants. Affiliate marketing became more profiting with the opening of more opportunities but at the same time it also increased the competition in marketing.

Due to this pressure in house affiliate programs for merchants became a thing of the past and were replaced by out-sourced programs.

The companies that offered this service have expert affiliate and network program managers who have various affiliate program management techniques. These affiliate networks have publishers associated with them who help them with the advertising part.

Affiliate marketing was started by cdnow.com who had music oriented websites. They placed list of music albums on their site and they paid others if they put those links in their websites when a visitor bought their album through their site.

The first company to link with cdnow.com was Geffen Records. Two months later, Amazon was offered by a woman that she would sell Amazon’s books on her website and she should be paid a certain percentage in return if she sold Amazon’s books through her site.

They liked the idea and started the Amazon associates program. It was more of a commission program where they received a commission if a visitor clicked their links and banners on other’s site and bought anything through it.

Since its invention, the affiliate network has been adopted by various businesses like travel, education, telecom, mobile, gaming, personal finance, retail, and subscription sites, the most common being adult and gambling sectors. In the US alone, affiliate marketing produced 4.6 Billion.

The compensation methods used are Cost per sale (CPS), Cost per action (CPA), Cost per mile (CPM) and Cost per click (CPC). The first two are the more famous methods today.

This is because in CPM and CPC, the visitor which turns up on a particular website might not be the targeted audience and a click would be enough to generate commission. CPS and CPA have a compulsion that the visitor not only clicks on the link but also buys something or signs up for some service after it which proves that he is among the targeted audience.

Only in the above case the affiliate gets paid. So the affiliate should try to send as much targeted traffic as possible to the advertiser in order to increase his/her returns and for this reason affiliate marketing is also known as performance marketing because it totally depends on the performance of the affiliate.

The affiliate team can be differentiated from a sales team from the nature of their jobs. The job of the affiliate team is to drag targeted traffic to a point and from that point it’s the job of the sales team to influence the visitor to buy the product or the service.

Affiliate marketing can be extremely effective if used correctly.

This is a very effective kind of method because the money is being paid only when results have been achieved. The publisher incurs all the cost except that of initial setup and development of the program, which is incurred by the merchant. Many businesses give credit to this method of marketing for their success.

I hope my article has given all you Internet Marketing beginners a better understanding of how it all works. I wish you incredible success. Feel free to browse my more advanced articles on Affiliate marketing and social media.

I hope you found this article useful. Feel free to leave me a comment.

To Your Success,

Chad Timothy
http://www.chadtimothy.com/
http://www.softwarebillionsclub.com/
Chad Timothy’s 500K Income System

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http://www.chadtimothy.com/ Chad Timothy is the CEO of the Software Billions Club in Portland, OR. Having started off in Internet Marketing in 1998 Chad Timothy is considered a respected pioneer. He is committed to helping others by writing about what he has learned about strategic Internet Marketing.

In addition to developing scores of websites and online stores and consulting with many companies large and small, he is the author of hundreds of articles and more than a dozen books on Internet marketing and e-commerce.

The Software Billions Club can be found at http://www.softwarebillionsclub.com/

Watch for our new Internet Billions Club membership site to launch soon http://www.internetbillionsclub.com/

4 Retirement Traps to Avoid

December 12, 2009

We all make mistakes. The key, of course, is catching them early and correcting them before the damage is irreversible.

Retirement planning, with all its moving parts – finances, families, health care and legal issues – presents lots of opportunities to get things wrong.

With that in mind, we asked some pros to talk about the more common mistakes they see these days from clients walking in the door.

1. Misreading Bonds

Lawrence Glazer, at Mayflower Advisors in Boston, meets with retirees who are hesitant to own stocks because they don’t want to lose money. But they don’t have the same concerns about bonds.

“It’s a fallacy to think you can’t lose money in bonds,” he says.

A bond is basically a loan to an issuer who promises to pay interest on the loan, and ultimately return the principal to investors. One risk is credit risk – that the bond issuer won’t make its interest payments, or even be able to return all the borrowed money.

As investors in Lehman Brothers debt found out last year, outside of government–backed debt, defaults can and do happen.

A more common risk is that bond prices fall, most commonly as interest rates rise. The degree to which bond prices rise or fall depends not just on the kind of bond but also on the maturity. Longer–term bonds are generally more prone to price swings than short–term debt.

With interest rates so low these days – a U.S. Treasury two–year note yields just 0.7% – many investors are stretching for higher yields on debt with longer maturities and greater credit risk, such as junk bonds.

In a rising–rate environment, losses on even “safe” debt such as U.S. Treasurys “may come as a shock to investors,” says Mr. Glazer.

2. Overspending

“People show up, in their 50s, with no retirement plan and $500,000 saved up and think they are going to retire and spend $5,000 per month,” says Ronald Myers, a financial planner in Fort Lauderdale, Fla. But even if they earn 8% a year on their investments, at that rate they would run out of money in 10 years.

Part of the equation is having a realistic spending budget and matching that with a sustainable withdrawal rate. Most financial advisers recommend a 4% annual withdrawal rate.

But Mr. Myers says retirees often don’t factor in two other variables. The first is inflation. “At a 4% inflation rate, your expenses are going to be double in 20 years,” he notes. Medical costs – a big expense for retirees – are rising much faster than the overall rate of inflation.

Second, retirees often don’t allow cushions for unexpected big expenses or hefty investment losses. “You’d better understand what’s going to happen if your accounts go down in value,” Mr. Myers says, “and whether you’re going to be able to adjust on the fly.”

3. Forgetting Names

A big concern for many retirees is ensuring that when they die or are incapacitated their property and savings go to the intended recipients and that decisions are in responsible hands. That means keeping a will, health–care proxy and the beneficiaries on retirement accounts and insurance policies up to date.

But many people wrongly assume that a will takes care of all those things, says New York attorney Philip Bouklas. In fact, the laws and regulations are much more complicated. For example, parents will often add one child to their bank or investment accounts for convenience. But irrespective of what it says in a will, when the parent dies the account passes to just the child whose name is on the account.

Another common misstep Mr. Bouklas sees is not naming a beneficiary on a retirement account.

When the account holder dies without a designated beneficiary, the account is distributed to the estate and passed on according to the will. But to do so, the estate has to take the distribution from the account in a lump sum and pay income taxes. That’s less beneficial to the heirs. If they were named as beneficiaries, heirs would be able to draw down the account slowly over their lifetime.

4. Failing to Talk

“People don’t like to talk about their own mortality and their own infirmities,” says Bernard Krooks, a New York attorney who specializes in elder law. “I have a bunch of clients who say they’re not going to die,” he jokes.

It’s not just what will happen in the event of death that families should discuss, but also long–term health–care plans. People often assume that they’ll have plenty of time to make arrangements for long–term care or discuss care–giving plans with their children. But a stroke or accident can happen at any time.

These discussions should even include unpleasant conversations, such as a parent explaining to a child why a sibling is getting a bigger share of an inheritance. It may not be an easy conversation, “but it’s less likely to result in problems after the fact,” says Mr. Krooks.

I hope you found this article useful. Feel free to leave me a comment.

To Your Success,

Chad Timothy
http://www.chadtimothy.com/
http://www.softwarebillionsclub.com/
Chad Timothy’s 500K Income System

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December 8, 2009

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